Community Corner
Marketing 101: Developing a Marketing Plan for Veggies, Fruits and Other Specialty Crops
What: Join the Alameda County Resource Conservation District
for a free! workshop and panel discussion intended to help farmers learn about
a range of marketing approaches for fruit, vegetable, value-added products and
more. Presentations will cover how to develop a marketing plan appropriate for
your farm, as well as a more in depth examination of online markets, restaurant
sales and the benefits of wholesaling. A
panel of farmers and buyers will share tips and experiences selling at a
variety of scales and through a diversity of venues.
SPEAKERS & PANELISTS:
-
Marisa
Alcorta, Sustainable Agriculture Specialist, NCAT-ATTRA - Maroka
Kawamura, New Leaf Community Markets - Al
Courchesne, Frog Hollow Farm - Dina
Izzo, BluDog Organic Produce Services - Shawn
Seufert, Terra Bella Family Farm - Matt
Greco, The Restaurant at Wente Vineyards - And
more!
HOSTS: Alameda County
Conservation Partnership, National Center for Appropriate Technology – ATTRA,
SAGE, UC Cooperative Extension, Contra Costa Resource Conservation District.
RSVP: Please
register by emailing Susan Ellsworth at susan.ellsworth@acrcd.org
or calling (925) 371-0154 x 103. Include your name, farm or organization, as
well as your email and phone. Also let
us know if you will need to be shuttled from BART.
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