New Leaf and its partner MBA Poultry, the producer of Smart Chicken®, have donated 3.7 tons of poultry to area food banks. 530 pounds were donated to the Alameda County Community Food Bank 2,850 pounds to Second Harvest Food Bank of Santa Clara and San Mateo Counties, and 4,040 pounds to Second Harvest Food Bank of Santa Cruz County. The 3.7 ton donation is a 12% increase over last year.
This is the first year that New Leaf’s Pleasanton (located at 3550 Bernal Ave) store has participated in the Smart Giving program at New Leaf. Through the program, for every ten pounds of air-chilled Smart Chicken purchased by New Leaf customers during November, one pound of Smart Chicken is donated by New Leaf to a local food bank.
Since 2006, 16.7 tons of Smart Chicken has been donated to area food banks by New Leaf and MBA Poultry, who is dedicated to producing the safest, highest quality, and best tasting fresh chicken in the United States. “New Leaf is very appreciative of MBA Poultry’s generous support of those in need in our community. We are also very appreciative of our customers for joining with us to make this annual effort for the food bank such a success," said Scott Roseman, co-owner, New Leaf Community Markets.
About New Leaf Community Markets
A natural grocery store with eight stores, New Leaf has been serving the community for 28 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. Connect with New Leaf at www.newleaf.com
